Framesi Barber Gen

The ultimate in male grooming

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IN EVIDENCE

Products

Soothing and refreshing lotion for face and skin. Instantly relieves redness and irritation.

Matte wax with strong fixation.
Perfect for styling control with a
natural satin finish.

Scented with essential oils, it is designed for out-of-home beard hygiene.

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AMBASSADORS

Framesi Barber Gen Educators

Joan Liriano

Joan Liriano

ARTISTIC DIRECTOR AND
MASTER TRAINER
Expert in the most advanced cutting and shaving barber techniques.

Lorenzo Orecchio

Lorenzo Orecchio

ARTISTIC DIRECTOR AND
MASTER TRAINER
Expert in working with comb and scissors of medium/long beards and medium/long cut.

Giuseppe Polito

Giuseppe Polito

TRAINER
Expert in the use of Framesi Barber Gen products and customer management.

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INSPIRATION

Framesi Barber Gen Style

To every man his style, to every style the right treatment and products to enhance the appearance and personalities.

Hipster style

Street style

Rock style

Business style

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TRAINING

Barber Athenaeum

Always straddling tradition and innovation, the art of barbering lives on consolidated rituals and new techniques, dictated by the latest tools and products. The Barber Athenaeum is the training and refresher program that introduces professionals to the Framesi Barber Gen world and guides them in a constant growth, supporting them both in their artisan and creative work and in the management of the salon.

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BARBER GEN

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