FRAMESI ITALIAN HAIR CREATIVITY SINCE 1945

About Us

Since 1945 Framesi has been developing products and services that fuel the creativity of hairstylists all over the world.

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SINCE 1945

Our story

Since 1950, when Cristal Brillantina was first formulated, Framesi has dedicated a significant part of its production to the male universe. 

With Framesi Barber Gen, our brand proudly returns to its origins with a complete line for beards and hair reserved for specialized salons and barber corners, to offer the best to the new Barber Generation. 

Framesi’s quality, research and unmistakable style are identified in a label that supports the success of professionals in an even more incisive and effective way.  

Approved by Machete

The Framesi Barber Gen line is recommended by Machete, the franchise that is the flagship of Italian barbering. 

Each product is inspired by Machete’s rituals, in which traditional gestures are combined with textures and fragrances that give well-being through beard and hair care.

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Today our Barber Giuseppe will tell you about each of them, he will explain why and how to use them.
Certain that among these products there could be the perfect one for your needs, we are waiting for you in our stores to test the quality and be satisfied with your choice!

Giuseppe Polito

BARBER GEN

Contact us

If you are a consumer searching for more info about our line and where to find it, or a professional barber interested in Framesi Barber Gen or Machete project, please fill in the form below with your data and we will contact you back as soon as possible.

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